THE INSURANCE-FIRST
MARKETING PLATFORM
FOR THE AI AGE
How Fount Works
Three simple steps to transform your insurance marketing
1. Unify Your Data
Connect all your marketing, customer, and insurance data sources. Fount creates a unified view of your customers across the entire journey.
2. AI Analyzes & Acts
Our AI agents analyze performance, score leads, create audiences, and generate insights with true insurance context.
3. Activate & Optimize
Deploy and activate insights and audiences across your channels and feed back results to improve your efforts.
Report & Collaborate
Share insights, reports, workflows and audiences across team members within the Fount platform. Every document becomes a collaborative workspace with shared insights. @mention colleagues and AI agents to collaborate on documents side-by-side with AI agents and communicate in your preferred channel.
Three Components, One Unified Platform
Core CDP
Foundational data infrastructure that unifies customer and marketing data
Ingests, unifies and analyzes disparate customer data to provide centralized intelligence for marketers and AI agents. From digital touchpoints to core insurance data.
Marketing Agents
AI agents that work alongside your marketing team
Specialized AI agents bring unique capabilities to supercharge insurance marketing. From strategic planning to execution and optimization, they work as your extended team.
Marketing Colab
Social collaboration layer connecting teams and AI agents
Collaborative workspace where marketing teams and AI agents share insights, coordinate campaigns, and turn data into coordinated marketing action through @mentions and asset sharing.
At Fount, we combine the power of Agentic AI, marketing technology and actuarial science to deliver unprecedented insights into insurance customer value. Our platform unifies, analyzes and activates your insurance customer data from across your data organization.
By unifying your marketing data with insurance economics, we help you drive profitable growth, not just volume.
Driving your marketing efforts to be:
Fount enables marketers to rapidly stitch together data, quickly create audiences, automatically report on channel, campaign and audience performance, perform real-time insurance lead scoring and automate your marketing workflows in a single platform. Implement strategies faster, reduce costs, and drive profitable lifetime growth by providing a real time and clear view of which insurance customers are worth the investment.
Built Different for Insurance Marketing
To solve the unique challenges of insurance marketing, we believe the future must go beyond data infrastructure—it must empower collaboration within teams, reduce technical complexity for everyday marketers, and reflect the unique nature of insurance.
That's why we've built a fundamentally different platform around six core principles that guide everything we do:
Unify Data, People and AI - not just Data
We bring together siloed data AND siloed users across marketing, data, analytics and product. Our platform isn't just about connecting data sources—it's about connecting teams to work collaboratively on shared insights alongside AI.
Complex Features Made Simple
We enable everyday marketers to use complex identity resolution, list creation, predictive analytics and audience segmentation technologies through natural language and intuitive workflows—no data science degree required.
Task-Focused AI, Not Another Chatbot
Each AI functionality is designed to own and accelerate real marketing tasks—not gimmicky chatbot capabilities. Our AI takes on marketing tasks like reporting, creating audience lists, monitoring campaign performance, lead scoring, optimization and more.
Insurance First, Insurance Focused
From policy chaining and rating factors to call center transcripts, lead buying and embedded distribution partners—Fount is built for the data and decisions that matter uniquely in insurance marketing.
Modular & Composable Architecture
Our platform provides you with only what you need, as you need it. We understand our clients already have platforms and capabilities that work for them. Our flexible data and feature architecture allows for tailored adoption, so you can use Fount for what you need most.
Open, Transparent & Accessible Data
Moving beyond the era of walled gardens and black-boxes, we create transparency in data and insights so teams can trust, verify and own their marketing decisions with full visibility.
Ready to learn more?
Reach out to schedule a meeting with our team. We are here to discuss how Fount can help you meet your business goals.