The insurance growth platform for the agentic era.
From scattered signals to RoI-driven actions
Insurance growth is going through its biggest shift in decades. Fount gives growth the systems and services to see the whole RoI picture, and to close the gap between possible and profitable at the speed agents work.
Too much noise to see what's actually driving RoI.
AI agents are already shopping for insurance, working their way through quote flows that were never built for them. Meanwhile the media plan has grown from search, lead partners and the phones to Meta, TikTok, comparison sites, affiliates and connected TV, each counting differently and reporting from its own corner.
Agents can make sense of all of it, but only with the right structure and context, and most growth teams don't have that yet. So when someone asks on Monday why leads are down, the answer is spread across 13 Excel tabs and 10 Slack threads, and by Wednesday the picture has moved.
Close the loop from spend to profit.
Today, a growth team sees the leads, and only a rough count of the policies and premium they turn into.
Everything after that shows up months later in other systems, so budget gets set by channel, campaign or partner, on cost per lead.
One operating system for growth.
Data layer
The customer data platform underneath it all. Every source joined up to the person it belongs to, and the pipelines agents build so the same expensive query never runs twice.
See data layerAgents that work with you, and for you while you don't.
$30k to Safe Driver Search and $20k to the careful-driver lookalike. Both pay back inside a year at today's bind rates. The budget change is drafted for your yes.
An insurance marketing layer that knows how your book works.
- Low
Anything an agent writes starts here. It's a candidate, never run and never presented as fact.
- Ratified
Checked and safe to use. Only ratified and canonical knowledge is ever run to answer a question.
- Canonical
A person on your team stands behind it. Only a person can put something here.
Everything your marketing touches, in one place.
Ad platforms and lead marketplaces, your CRM and call center, your quote engine, policy admin and claims systems, product analytics, third-party data and your warehouse. Fount is built to work with the tools you already run, and our engineers do the plumbing with yours.
Ad platforms stop counting just before the money arrives.
Agents build the pipeline once. You stop paying for the same query twice.
From the question to the sale, inside the conversation.
- CustomerAsks their assistant“Car insurance under $130 a month”
- AI assistantFinds your productsWhat you sell, where, and what it needs to ask
- FountGets consent, asks the questionsContact details and consent first, then your underwriting questions
- FountPrices it, with every disclosureAn exact price, cheaper and better options side by side, and your state's disclosures
- CustomerConfirms and pays on your pageYour forms, your policy number. The person accepts the documents, not the assistant
- FountFollows it throughInto your ad platforms, CRM, retargeting and the ledger, tied to the campaign that started it
What Monday morning looks like with Fount.
Built to support the people accountable for growth, and bring them together.
Bid on what a policy is worth.
You live in the ad platforms, and they only see as far as the lead. Fount shows you what every campaign, ad set and keyword wrote in policies and margin, and sends that value back to Google and Meta so their bidding chases customers who bind and stay.
- Cost per bound policy and 3-year value by campaign, ad set and keyword
- Policy value sent back to Google and Meta as offline conversions
- Bid and budget tests with limits on spend and loss ratio
- A warning the morning a partner's lead quality drops
Bring your team, or borrow ours.
Some insurers have a strong marketing team that needs better tools. Others need a partner who will run acquisition with them. Most sit somewhere in between, and we'll design around where you are.
Technology partnership
For carriers and MGAs with an established marketing function. Your team keeps full ownership of strategy and decisions, and Fount multiplies what they can do without adding headcount.
How it worksGrowth partnership
For carriers and MGAs with a lean marketing team, or none at all. Our insurance marketers and data scientists run acquisition on Fount with you, accountable to policies written, not leads.
How it worksBuilt by people who price risk for a living.
We started Fount building actuarial systems for large insurers, and kept watching marketing teams make million-dollar decisions on cost per lead. These are the principles we build on.
- 01
Profitability first
Every action is weighed in what it does to premium, retention and margin. Agents answer with it, experiments are judged on it and audiences are priced by it.
- 02
Insurance first, insurance focused
Policy chaining, rating factors, call center transcripts, lead buying and embedded partners. Fount knows a quote from a bind and a renewal from a new policy.
- 03
Complex features made simple
Identity resolution, audience building and predictive analytics through plain language and simple workflows. No data science degree required.
- 04
Unify data, people and AI, not just data
Marketing, data, analytics and product working from the same insights, with agents alongside them, instead of each team in its own tool.
- 05
Task-focused AI, not another chatbot
Agents own real marketing work: reporting, building audiences, watching campaigns, scoring leads and lining up budget moves for your yes.
- 06
Open, transparent and accessible data
No walled gardens or black boxes. Every number comes with the query behind it, so your team can check it and own the decision.
- 07
Your team stays in charge
Agents draft, recommend and keep watch. Anything that touches a budget, an ad platform or a customer goes out when a person says so.
- 08
Modular and composable
You already have tools that work. Start with the part of Fount you need most, and add the rest when you're ready.
What people ask us about Fount.
What is Fountlabs?
Fountlabs is Fount's growth operating system for property and casualty insurers. It puts marketing analytics agents, a structured experimentation suite, audience management and agentic commerce on top of a data layer, a marketing ledger and a profitability layer, so marketing is judged on what each policy is worth rather than on what each lead cost.
How is Fount different from a CDP or a BI tool?
A CDP joins up customer data and a BI tool shows it. Fount does both and adds what neither has: the expected value of every customer from your own pricing and retention models, a record of every marketing decision and what it did, and agents that work through it overnight and line up the next decisions for your team.
How do you measure marketing profitability in insurance?
By setting what it cost to win and serve each customer against what they are expected to earn you over time. A lot of the cost is spent before the policy binds, on media, the call center, quoting and underwriting, while premium arrives a month at a time for as long as the customer stays. Fount puts both on one view for every channel, campaign, partner, audience, ad and ZIP code.
What is cost per bound policy?
Cost per bound policy is marketing spend divided by the number of policies that bound from it. It is a better guide than cost per lead because it only counts leads that became customers. Fount goes a step further and weighs each policy on what it is expected to be worth.
What is a growth signal?
A growth signal is one number a growth team cares about, like cost per bound policy or quote to bind, with the band it should sit in. Fount checks each signal on its own timer and gives it a verdict, Healthy, Watch, Breached or Held, so agents start with what is broken.
What is agentic commerce in insurance?
Agentic commerce is selling insurance through the AI assistants customers already use. When someone asks an assistant for a quote, it can collect consent, ask the insurer's underwriting questions, return an exact price with the right disclosures and hand over to bind. Fount's live demo carrier, Alpha InsureCo, shows how it works at quote.fountai.co.
Do Fount's agents act without approval?
Agents check signals, diagnose problems, draft and recommend, and can do routine work inside limits your team sets. Anything that moves a budget, goes to an ad platform or reaches a customer waits for a person on your team, and every decision is recorded in the marketing ledger.
Does Fount work with the tools we already use?
Fount is built to work with the tools insurers already run: ad platforms and lead partners, CRM and call center, quoting, policy admin and claims systems, product analytics and the data warehouse. It is modular, so you can start with the part you need most, and our engineers do the plumbing with yours.
Who is Fount for?
Property and casualty carriers, MGAs and brokers that want growth to pay for itself: heads of growth, performance marketers, creative teams, growth analysts, data engineers, risk and pricing analysts and call center leaders. Insurers with a lean team can work with Fount as a growth partnership, where our marketers and data scientists run acquisition with them.
The Marketer Graph for Insurance
How Fount turns the mess of insurance marketing and customer data into a single connected graph agents can reason over, to measure cause and effect and take trusted, governed actions. The overview of a five-part series.
Why are the leads down? The causal growth marketing problem
A simple Monday-morning question - why are the leads down? - still costs an insurance marketer most of their week, because the answer is scattered across systems that were never wired together to show cause and effect. Part 1 of the Marketer Graph series.
The evolution of Fount's agent harness
Quinley, our marketing chief-of-staff agent, has run on three significant versions: Quinley Base, Quinley Prime and Quinley Graph. The road from one to the next, and what the internal insurance marketing evals show. Part 2 of the Marketer Graph series.